“The spirit of the times coincides with the profound when the audience surrenders to the light of the projection.”

Filmmakers of the present find themselves facing a new systemic crisis: there are those who live the moment with a confused instinct of self-preservation, and those who instead create windows of opportunity in the hope that the time for dialogue is ripe.

The tools that technological innovations provide us serve to accelerate processes, not to replace creativity. Artificial intelligence is not the pinnacle of dystopia, and above all it is not a threat to Cinema as an art. It is certain that technological innovations homogenize images, making them part of hyper-consumption.

We need to go back to taking care of representative aesthetics.
We choose to use contemporary tools, such as AI, crowdfunding and crowdsourcing, but returning to look at the matrix of our representative art.

LIGHT is the instrument of Cinema. Film is the instrument that demands the highest comparison with light.
This is why we choose film, electing it as a form of ideological resistance as well as beauty, to return to creating stratified images that settle in the emotional memory.
Like the light of that sunset at the end of summer, like the tears at the end of a good movie. A living image.

This vision and concrete approach are the fruit of a CALL TO THE ARTS, a cry launched into the ether to those who are listening and feel the same need, the same love for cinema.